Strategic Analysis
Overall theme & tone"Active, Adventurous, and Professional." Deeply connected to the Denver lifestyle and Jesuit mission.
The Catholic factorJesuit values focused on "Aspire to More" and building a more just and humane world.
Headline strategyPersonalized Segmentation using "I am..." funnels (First-year, Adult, Grad).
Visual storytellingHigh-contrast yellow branding; strong mascot presence; Denver cityscape/outdoors focus.
Outcome / ROI focusExceptional transparency on aid ($19k avg) and costs using large "By the Numbers" blocks.
Navigation & ease of useChoice-driven with a central "Find Your Program" search bar on the homepage.
Conversion strategyUses an active AI chatbot ("Grace") for real-time conversion and lead support.
Social strategyYouTube "90-Second Lectures" and Mascot "Trick Shots" provide high-value, fun content.
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Identity / OrderJesuit
Pages evaluatedHomepage; About; Academics; Admissions; Financial Aid; Life at Regis; Student Housing; Regis News.
Social evaluatedYouTube, Instagram, TikTok, Facebook