UniversityMid-AtlanticJesuit (Society of Jesus)

Georgetown University

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Full Site Narrative

The "Power" Brand: Georgetown leans into location as power. While Regis used Denver for "Adventure," Georgetown uses DC for "Impact." They show celebrities and politicians (like John Legend) on campus to show students they are at the center of the world. Spirit of Georgetown: They have a dedicated "Spirit" section on YouTube. They don't just say they are Jesuit; they explain what that looks like in 2024 through diverse student and faculty stories. Salary Transparency: Unlike the "placement percentage" (98%) used by others, Georgetown uses a specific dollar amount ($62k). For elite schools, showing the high-earning potential is a powerful differentiator.

What to Steal

"Ask a Professor" Content. Leveraging faculty to answer viral/trending questions on YouTube to drive brand authority and SEO.

Strategic Analysis

Overall theme & tone"Global Influence & Intellectual Tradition." Prestigious, urban, and politically connected. It feels like the "West Wing" of Catholic Higher Ed.

The Catholic factorIntegrated via "Spirit of Georgetown" and "Contemplation in Action." Focuses on interfaith dialogue and the Jesuit intellectual tradition.

Headline strategyAuthority-Based. Leads with being the "nation's oldest Catholic and Jesuit university."

Visual storytellingUrban Gothic meets DC Power. Blends historic campus architecture with recognizable landmarks (Capitol, Lincoln Memorial).

Outcome / ROI focusElite outcomes: "$62K average starting salary" and a top producer of Peace Corps volunteers.

Navigation & ease of useContent-heavy but highly professional. Uses role-based navigation ("For Students," "For Alumni") and excellent internal search.

Conversion strategyThe "DC Advantage." Positions Washington D.C. as an extension of the classroom and the ultimate networking hub.

Social strategyAcademic Authority. YouTube "Ask a Professor" series positions faculty as global experts while answering common search queries.

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Site Info

Identity / OrderJesuit

Pages evaluatedHomepage; News; Admissions & Aid; Student Life; Who We Are; Research; Housing.

Social evaluatedYouTube, Instagram, TikTok, Facebook, X, LinkedIn

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